Publication•May 29, 2023
free
The Cosmetics Market in Iraq: An Overview of Customer Behavior and Cosmetics Imports
#Cosmetics Market Iraq#Consumer Insights Iraq#Market Research Iraq#Private Sector Iraq#Beauty Industry Iraq
May 29, 2023Kapita Research Team
This report provides market research insights into the cosmetics market in Iraq, analyzing consumer behavior alongside cosmetics imports by value, weight, and country of origin. It examines shopping and usage patterns, spending behavior, and purchase drivers, drawing on survey data and focus group discussions primarily with women, while also highlighting key import trends and exporting countries shaping the Iraqi cosmetics market.
Publication Overview
May 29, 2023
This report provides market research insights into the cosmetics market in Iraq, analyzing consumer behavior alongside cosmetics imports by value, weight, and country of origin. It examines shopping and usage patterns, spending behavior, and purchase drivers, drawing on survey data and focus group discussions primarily with women, while also highlighting key import trends and exporting countries shaping the Iraqi cosmetics market.
Full Content
Executive Summary
The cosmetic industry encompasses various categories of products, including makeup, perfumes, haircare, and skincare products. The cosmetic industry worldwide seems to be continuously developing, now more than ever, with the advent of online shopping or e-commerce.
This growth has been reflected in the Middle East, including Iraq, which can be represented by the large number of startups that have been established in recent years. Most startups have shifted their focus to online retailing, which allowed them to establish a presence in the cosmetic market without the necessity of a physical store. We can also notice the rise in cosmetic startups that are launching their own brands of skincare products, most of which are formulated with natural ingredients.
This report was designed to provide a comprehensive picture of the cosmetics market in Iraq through the analysis of imports of multiple categories of cosmetic and beauty products according to weight and value and exporting countries.
An in-depth consumer behavior analysis was established concerning shopping and usage frequency, preferred shopping method, average monthly spending, brand loyalty, sharing experience with others, and most essential features of cosmetic products. Insights were mainly driven by a detailed analysis of women who use cosmetic products in Iraq. The primary data was collected through an online survey and focus group discussions.
The main findings could be summarized as the following:
- The beauty and personal care market in Iraq is estimated at 2.81 billion USD. The revenues of this sector have been surging as they increased from 2.1 billion USD in 2014 to an estimated 2.81 billion USD in 2023 and will continue to grow by a 6% compound annual growth rate.
- The cosmetics segment contributes 400 million USD to the beauty and personal care market. The cosmetics segment has grown from 300 million USD in 2016 to 400 million USD in 2023 and is forecasted to reach 500 million USD in 2027.
- Online selling channels in the beauty and personal care market are becoming more popular. The revenue of beauty products generated by online channels has increased exponentially from only 5.5% in 2019 to 12.7 in 2023.
- Perfumes and body mists are the most consumed products. Around 70% of our sample stated that they use perfumes and body mists on a daily basis which indicates that they are stable in the respondents’ everyday routines.
- Consumers make spaced-out purchases when it comes to cosmetics. On average, most cosmetic products are purchased within a month to three months intervals.
- Most purchases are still made in stores. Around 37% of respondents prefer to shop from the stores. However, a quarter of respondents prefer to shop online.
- Quality and ingredients are the most important factors when purchasing cosmetic products. Consumers are becoming more mindful of what they introduce into their everyday cosmetic routines and have prioritized ingredients when making a purchase decision.
Publication Information
Publication Details
Author:Kapita Research Team
Published:May 29, 2023
Category:report
Documents:1 PDF
Tags:5
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Suggested Citation
Kapita Research Team. (2023). The Cosmetics Market in Iraq: An Overview of Customer Behavior and Cosmetics Imports. Kapita Research.
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