10•Article
The Recipe for Building an Application for the Iraqi Market
Ahmed SobhiSeptember 26, 20232 min read
Article Summary
Despite the recent growth in the Iraqi e-commerce sector, the country’s market still lacks many services and products that are commonly available in the MENA region. This leaves great room for entrepreneurs to capitalize on a wide array of untapped opportunities. However, it is crucial to understand that the Iraqi customer is unique and has particular needs that must be met. In this article, drawing from my experience as COO of Alsaree3, I provide entrepreneurs with a comprehensive guide on what to consider before launching an application for the Iraqi market. So, before you get started, here are a few pre-launch tactics to keep in mind:
The Recipe for Building an Application for the Iraqi Market
Ahmed Sobhi
COO, Alsaree3
Despite the recent growth in the Iraqi e-commerce sector, the country’s market still lacks many services and products that are commonly available in the MENA region. This leaves great room for entrepreneurs to capitalize on a wide array of untapped opportunities. However, it is crucial to understand that the Iraqi customer is unique and has particular needs that must be met. In this article, drawing from my experience as COO of Alsaree3, I provide entrepreneurs with a comprehensive guide on what to consider before launching an application for the Iraqi market. So, before you get started, here are a few pre-launch tactics to keep in mind:
The key takeaway from these steps is that simply copying foreign app models is not guaranteed to produce a successful app in Iraq. The market here is unique and may require a different approach than what has worked in other countries. When you want to launch an app for your service or product, you must understand the local context. What fits and what does not fit. While it may be more challenging and require more work, this extra effort will pay off in the long run and lead to greater success.
Article Information
Details
- Author:Ahmed Sobhi
- Published:September 26, 2023
- Issue:10
- Read Time:2 min
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