13•July 19, 2024

Business LANDSCAPE Magazine Issue 13

#Iraq#Business LANDSCAPE#Iraq Market Research#Market Research Iraq#Digital Economy Iraq#Digital transformation Iraq#Digital Government Iraq#Women in the Digital Economy#E-Commerce Iraq

July 19, 202412 Articles

Issue Overview

The 13th issue of Business LANDSCAPE Magazine, the Digital Economy Edition, examines Iraq’s digital journey through the lens of both necessity and opportunity. This issue explores how technological transformation can address structural economic challenges while unlocking new pathways for growth, innovation, and diversification beyond oil dependency. The edition features in-depth coverage of Iraq’s digital economy framework, advanced healthcare technologies and generative AI opportunities, and the legal foundations required to activate digital government. It also highlights the role of women in the digital economy through impactful initiatives, alongside expert perspectives on user experience design, e-commerce evolution, and gamification as a driver of customer engagement and business growth. With exclusive interviews featuring policymakers, technology leaders, startup founders, and digital transformation experts, as well as data-driven research and analysis, this issue provides a comprehensive outlook on how Iraq can build a competitive, inclusive, and sustainable digital economy.

Articles in this Issue

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The Push for Progress and the Pull of Opportunity: Iraq’s Digital Journey

Explores Iraq’s digital transformation journey, balancing challenges and opportunities. It discusses infrastructure gaps, regulatory hurdles, and talent shortages, while also highlighting opportunities for growth through e-commerce, fintech, and government digitalization.

ArticleKAPITA’s Research Team5 min

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The Role of Technology in Fostering Economic Growth: The Case of Iraq

Discusses how technology drives economic growth by improving productivity, enabling innovation, and fostering digital entrepreneurship. Iraq can benefit from adopting digital tools in education, healthcare, and finance, but challenges like infrastructure and policy gaps remain.

ArticleAkel Al-Ansari15 min

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Empowering Women in Iraq's Digital Economy: The "She Codes Too" Initiative

Highlights the She Codes Too initiative that empowers Iraqi women in technology. It shows how the program provides training, mentorship, and career opportunities, while challenging gender norms in Iraq’s workforce.

ArticleRaghad Al-Abboodi5 min

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Iraqi Health Tech Startup Opportunities Unlocked by Generative AI

Explains how generative AI is creating opportunities for health tech startups in Iraq, from diagnostics to personalized medicine. Suggests that Iraq could leapfrog traditional stages of health innovation with the right ecosystem.

ArticleDr. Zaid Al-Zamili – CEO, Penlight AI & CTO, Saleem5 min

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Activating Digital Law: Achieving the Vision of Digital Government in Iraq

Examines Iraq’s bureaucratic history and corruption issues, making the case for e-government. Reviews legal foundations, international support, and stalled initiatives, while calling for new legislation and enforcement.

ArticleAnas Morshed 5 min

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Game On: Revolutionizing E-Commerce with the Power of Gamification

Explores how gamification is reshaping e-commerce by making shopping engaging and interactive. Includes global examples (Duolingo, IKEA AR) and Iraqi cases (Zuqaq13, Alsaree3). Highlights benefits for loyalty and retention.

ArticleMuhanned Munjed – Senior Marketing Expert5 min

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Crafting Iraq’s Digital Identity: A User Experience Perspective

Discusses the importance of UX in Iraq’s digital transformation. Critiques poor UX practices in fintech, ride-hailing, and q-commerce apps. Advocates for stronger UX culture, user research, and a UX community in Iraq.

ArticleZaid Hasan – Product Designer, Miswag5 min

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The Digital Economy of Iraq: A Proposed Model

A research summary on Iraq’s digital economy model. Covers government initiatives, sectoral transformations (telecom, fintech, edtech, medtech, tourism, agritech), and future outlook.

ArticleKAPITA’s Research Team15 min

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Advanced Medical Technologies in Iraq: Scope, Challenges, and New Horizons

A research article on medical technologies in Iraq, including electronic medical records, telehealth, 3D printing, and fertility treatments. Reviews benefits, challenges, and opportunities for integration.

ArticleKAPITA’s Research Team25 min

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Business LANDSCAPE Magazine Interview

Exclusive interview on Iraq’s digital transformation strategy. Topics: Oracle Cloud data centers, e-government, Digital Academy, smart cities, banking switch. Also shares career insights from Silicon Valley and Microsoft.

ArticleDr. Hasan Alkhatib25 min

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Business LANDSCAPE Interview: Moe Alkhafaji

This interview details Moe Alkhafaji’s journey as a serial entrepreneur and founder of Pure Platform. He discusses his background in AI and cloud-based solutions, his ventures in health tech, fintech, and auto tech, and how Pure Platform is solving global cross-border e-commerce challenges. He explains how AI algorithms help estimate customs, shipping, and logistics, the company’s expansion to 60 countries, partnerships with Qi Card, and his philosophy on scalability, sustainability, and recruitment in Iraq’s talent market.

ArticleMoe Alkhafaji (Founder and CEO, Pure Platform25 min

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Business LANDSCAPE Interview

This interview features the founder of Sindibad, Iraq’s first travel booking platform. Ahmed shares his entrepreneurial journey from multimedia production to tech-based startups and finally the travel industry. He explains how Sindibad solves Iraq’s travel booking challenges, provides digital access to Iraqi Airways tickets, and offers multiple payment methods. He also outlines expansion plans (hotel booking, visas, Gulf countries), trends in Iraq’s tourism sector, challenges with infrastructure and regulations, and Sindibad’s contribution to Iraq’s digital economy.

ArticleAhmed Al-Musawi Founder and CEO, Sindibad10 min

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